4 Reasons The Telecom Industry Is Interested In Business Intelligence

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4 Reasons The Telecom Industry Is Interested In Business Intelligence

In 2015, only 17 percent of companies were involved in some sort of data-driven initiative involving business intelligence (BI). By 2017 that number had reached 53 percent, and it likely even higher now. BI is clearly a tool that the majority of companies have embraced and leveraged to create value. However, that doesn’t mean the impact is equal across companies or industries.

The earliest adopters of BI were largely consolidated in finance and telecom. Those industries quickly realized that BI was crucial to their growth and stability. In both industries, but especially in telecom, that perception persists. In fact, telecom’s investment in business intelligence is projected to increase by 12.8 percent CAGR through 2020. Here are four of the forces that are driving that growth and enthusiasm:

Gaining Customer Insights

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